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Search News: Search Market Share & Keywords

Search Market Share Percentages

The top three search engines (Google, Yahoo! and MSN) now account for over 94% of all search volume in the US. Since Hitwise last released these numbers in June 2006, Google (http://www.google.com/) has increased its share from 59.3% to 60.2%, Yahoo! Search (search.yahoo.com) has increased from 22.0% to 22.5% and MSN Search (search.msn.com) has decreased slightly from 12.1% to 11.8%. - Searchwrite

Search Term Data Feed on SEMPO.org

Hitwise is publishing a feed of Search term data on the Search Engine Marketing Professional Organization (SEMPO) website. Featured on SEMPO.org are the top-10, US search terms of 20 online industries rotating on a weekly basis, such as Shopping - Apparel & Accessories, Entertainment - Television, and Travel - Destinations & Accommodations.

Hitwise Search Intelligence data illustrates the search behavior of 10 Million US Internet users across the top search engines, including Google, Yahoo! Search, MSN Search, Ask and more than 160 industries. Hitwise is in the unique position to provide a comprehensive analysis of both search engines and search term trends, as a result of the company's unique methodology and strength of sample.

Yahoo! Search Marketing Application

The new Yahoo Search Marketing application launch schedule has been set with the new Application Launch in Q4 2006 and Ranking Scheme rollout in Q12007 (but perhaps before Christmas shopping season).

Yahoo Search Marketing has been working on the planning of the application for 5 years along with up to 1,000 private testers of the new Yahoo Search Marketing system.

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