Ironvine Search Marketing >> How Google Ads Are displayed
There are 2 changes.
#1 - Google AdSense has decided to switch the background color of the top ads from blue to yellow. By changing to a brighter color it will help ads stand out more on the page. Personally I liked the cool comforting of blue.
#2 - Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser's site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible.
Now my question is, does this affect all Google ads or just the Premier section ads? And how will this affect performance since it will almost look like a natural result (or like Yahoo's paid placement)?
Good, or bad we will see.
Blue is Out, Hello Yellow
Technorati Tags: Google, AdWords, Search, Marketing, Paid Search, Online Marketing, Sponsored Search, SEO, SEM, Ironvine